The Art of Originality

Independent film director Jim Jarmusch once said that genuine originality is dead: Jarmusch argued that all forms of uniqueness in today's media are products of theft, replication, and plagiarism -- and, as such, stealing others' works is not only something you could tolerate but you could even celebrate. Yet one primary aspect of ProForm is our missional mindset when it comes to preserving, celebrating, and protecting what is now perhaps the rarest of colors in the world of art: originality. As such, we at ProForm obsess over rarities like authenticity, innovative creativity, and faithful originality in everything we do.

This obsession is best seen through Marcus Mason's 1974 BMW Bavaria, lowered on custom suspension. Virtually every portion of Marcus' BMW is original, maintaining absolute loyalty to the originality and authenticity of the car. While at first glance, readers might not understand the significance of this last statement, Ross Sass from explains: "The [1971-1974] Bavaria, a precursor to the modern 5-series BMW, followed the successful formula of the 2002 in putting the largest possible engine in the lightest platform – in this case, the 2.8 liter six in the basic 2500 body. Mercedes sedans of the era are still quite common but their competitors from Munich seem to have all but disappeared" (Ross Sass, Therefore, Sass places Marcus' Bavaria on a list of cars that are threatened by extinction yet preserved and pursued by their rarity, uniqueness, and illustration of not only an automotive era but a titan of automotive brands.

As such, Marcus' Bavaria is essential to not only BMW's legacy and heritage but to artistic endeavors like ProForm, testifying that originality is not dead and isn't insignificant; rather, originality is utterly essential and authenticity is absolutely pivotal -- if not, then cars like this wouldn't exist and brands like BMW would falter. If builds like Marcus' Bavaria are not preserved and celebrated, there is no reason for genuine originality to be a pursuit and obsession -- there is no reason, then, for efforts like ProForm to exist.

However, because of fellow "obsessors" like Marcus Mason, ProForm does exist and utilizes all of its resources, efforts, and pursuits to protect and edify that which is lost virtually every single day, especially in the realm of art: 1974 BMW Bavaria's, cars approaching extinction, designs that are uniquely iconic, themes that are purely one-off, methods that are authentic and pioneering -- ProForm exists and utilizes all its efforts in order to protect and edify the diminishing endeavors of pure and absolute originality.

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